4th Study Group Meeting 2026
August 25, 2026
Host: Picnic
Details to follow
- Full programme and highlights will be announced soon
Business Club
The Agri-AI Business Club.
An exclusive network of senior agri-food leaders taking AI seriously — at a strategic level, through shared sessions and with real business applications.
What is the Business Club?
The Agri-AI Business Club brings together leading agri-food organizations that are serious about understanding and applying AI in a structured way. Members collaborate through the Study Group — a recurring format for C-level knowledge exchange and collaboration.
The club is aimed at leaders and board members accountable for AI adoption within their organization. Membership provides access to firsthand experiences from peer organizations, academic insights and a community of like-minded professionals across the agri-food sector.
The Study Group
The Study Group is the heart of the Business Club: a recurring series of gatherings for C-suite executives, board members and senior professionals from member organizations. Each session is hosted by a different member company and centres on a specific AI leadership theme.
Participants exchange firsthand experiences, learn from academic and industry speakers, and work through concrete AI challenges. Sessions are non-public: knowledge stays within the club.
Strategic
AI at board level: governance, leadership and risk
Practical
Learning by doing, AI challenges and real-sector case studies
Community
Shared insights within a trusted peer group
Members
The Business Club counts members from leading Dutch agri-food and technology organizations.
Agenda
Overview of Study Group gatherings — past and upcoming sessions.
Upcoming
3rd Study Group Meeting 2026
June 23, 2026 · 14:00–17:30
Host: Rijk Zwaan
AI in practice: learning by doing
- Practical AI applications supporting the future of agriculture and food systems
- AI challenge — collaborative hands-on learning exercise
- Open exchange of ideas across disciplines and organizations
2nd Study Group Meeting 2026
April 9, 2026
Host: The HEINEKEN Company
AI as the new electricity
- AI as a core component of business leadership and organizational transformation
- Leadership commitment, governance frameworks and scalable implementation
- Cross-sector perspectives from food & beverage and agri-tech
1st Study Group Meeting 2026
Host: KLM Royal Dutch Airlines
AI as enabler and driver of business value
- Creating value for customers and partners — not just internal optimization
- Decision-making redesign and workflow restructuring
- Introduction of executive AI leadership programme with Amsterdam Business School
5th Study Group Meeting 2025
November 2025
Host: Albert Heijn & Hendrix Genetics Layers
Building internal AI capabilities
- Jeroen van Heyningen (Albert Heijn): balancing top-down AI vision with bottom-up execution
- Bram Visser (Hendrix Genetics Layers): AI strategy and cross-value-chain collaboration
- Democratizing access to advanced AI technologies across the agri-food value chain
4th Study Group Meeting 2025
August 27, 2025
Host: Wageningen University & Research
AI in precision farming — real-world applications
- Feroz Sheikh (Syngenta): AI vision and real-world agri-food use cases
- Corné Kempenaar: transformative potential of AI-driven precision farming
- Guest contributions from Alois van Vliet (Axia Seeds) and Thijs Hendrix (Hendrix Genetics)
3rd Study Group Meeting 2025
June 2025
Host: Agri-AI
AI strategy at scale — John Deere and Fraunhofer Institute
- Francesca Hennig-Possenti (John Deere): global AI strategy in agri-food
- Dr. Raghu Chaliganti (Fraunhofer Institute): global AI use cases and technology outlook
- Interactive discussion on AI adoption challenges across the agri-food sector
International programmes
The Business Club organises international programmes for members exploring AI in agri-food beyond the Netherlands.
Agri-AI in the world · 4–9 October 2026
Experiencing AI in Silicon Valley
Discover Silicon Valley's AI innovation ecosystem — explore new business opportunities in the world's leading hub for artificial intelligence, venture capital, startups and technology commercialization. This exclusive visit connects participants with top universities, global tech companies, AI infrastructure leaders, startup incubators and innovation-driven industries.
- Stanford University — lecture by a Stanford professor on AI innovation and entrepreneurship
- University of California, Berkeley — campus tour and insights into Berkeley's industry-university-research mechanisms
- Google — Silicon Valley HQ tour and seminar with Google industry solutions experts
- Apple — Apple Park headquarters visit and innovation experience
- NVIDIA — official visit: AI computing power, GPU hardware evolution and infrastructure for large AI models
- OpenAI or Tesla — frontier AI innovation, autonomous systems and real-world AI commercialization
- Plug and Play — global HQ tour, agritech and AI startup connections, incubation and venture financing models
- Napa Valley Winery — private tasting, estate tour and conversation on technology and wine
Destinations: Stanford · Berkeley · Mountain View · San Francisco · Napa Valley
China Innovation Tour · 9–15 November 2025
Exploring AI innovations in agri-food — China
Shanghai, Hangzhou and Shenzhen. CEOs, board members and senior managers from leading Dutch agri-food organizations gained first-hand insights into China's rapidly evolving AI landscape for agri-food. Organised by Cynthia Zhu and Aalt Dijkhuizen.
- Alibaba: AI-powered value creation in agri-food and supply chains
- BGI Genomics Lab: world's largest agri-genomics centre
- XAG: 60% market share in agricultural drones — global leader
- Frost & Sullivan China: Global & China Agricultural Trends Seminar
- MOSPACE (Shanghai's largest AI Hub), MYBank and 1.8M Technologies
Join the Business Club
Interested in joining the Agri-AI Business Club? Reach out via the email address below and we will explore together whether and how membership fits.
info@agri-ai.nl