Business Club

The Agri-AI Business Club.

An exclusive network of senior agri-food leaders taking AI seriously — at a strategic level, through shared sessions and with real business applications.

What is the Business Club?

The Agri-AI Business Club brings together leading agri-food organizations that are serious about understanding and applying AI in a structured way. Members collaborate through the Study Group — a recurring format for C-level knowledge exchange and collaboration.

The club is aimed at leaders and board members accountable for AI adoption within their organization. Membership provides access to firsthand experiences from peer organizations, academic insights and a community of like-minded professionals across the agri-food sector.

The Study Group

The Study Group is the heart of the Business Club: a recurring series of gatherings for C-suite executives, board members and senior professionals from member organizations. Each session is hosted by a different member company and centres on a specific AI leadership theme.

Participants exchange firsthand experiences, learn from academic and industry speakers, and work through concrete AI challenges. Sessions are non-public: knowledge stays within the club.

Strategic

AI at board level: governance, leadership and risk

Practical

Learning by doing, AI challenges and real-sector case studies

Community

Shared insights within a trusted peer group

Members

The Business Club counts members from leading Dutch agri-food and technology organizations.

Agenda

Overview of Study Group gatherings — past and upcoming sessions.

4th Study Group Meeting 2026

August 25, 2026 · 17:00–20:00

Upcoming

Host: Picnic

AI in Digital Retail

Building leadership and impact at the intersection of Agri-Food and AI
AI in digital retail — from online grocery to supply chain operations
Full programme and highlights will be announced soon

3rd Study Group Meeting 2026

June 23, 2026 · 14:00–17:30

Past

Host: Rijk Zwaan

AI in practice: learning by doing

Practical AI applications supporting the future of agriculture and food systems
AI challenge — collaborative hands-on learning exercise
Open exchange of ideas across disciplines and organizations

2nd Study Group Meeting 2026

April 9, 2026

Past

Host: The HEINEKEN Company

AI as the new electricity

AI as a core component of business leadership and organizational transformation
Leadership commitment, governance frameworks and scalable implementation
Cross-sector perspectives from food & beverage and agri-tech

1st Study Group Meeting 2026

Past

Host: KLM Royal Dutch Airlines

AI as enabler and driver of business value

Creating value for customers and partners — not just internal optimization
Decision-making redesign and workflow restructuring
Introduction of executive AI leadership programme with Amsterdam Business School

5th Study Group Meeting 2025

November 2025

Past

Host: Albert Heijn & Hendrix Genetics Layers

Building internal AI capabilities

Jeroen van Heyningen (Albert Heijn): balancing top-down AI vision with bottom-up execution
Bram Visser (Hendrix Genetics Layers): AI strategy and cross-value-chain collaboration
Democratizing access to advanced AI technologies across the agri-food value chain

4th Study Group Meeting 2025

August 27, 2025

Past

Host: Wageningen University & Research

AI in precision farming — real-world applications

Feroz Sheikh (Syngenta): AI vision and real-world agri-food use cases
Corné Kempenaar: transformative potential of AI-driven precision farming
Guest contributions from Alois van Vliet (Axia Seeds) and Thijs Hendrix (Hendrix Genetics)

3rd Study Group Meeting 2025

June 2025

Past

Host: Agri-AI

AI strategy at scale — John Deere and Fraunhofer Institute

Francesca Hennig-Possenti (John Deere): global AI strategy in agri-food
Dr. Raghu Chaliganti (Fraunhofer Institute): global AI use cases and technology outlook
Interactive discussion on AI adoption challenges across the agri-food sector

International programmes

The Business Club organises international programmes for members exploring AI in agri-food beyond the Netherlands.

Agri-AI in the world · 4–9 October 2026

Experiencing AI in Silicon Valley

Upcoming

Discover Silicon Valley's AI innovation ecosystem — explore new business opportunities in the world's leading hub for artificial intelligence, venture capital, startups and technology commercialization. This exclusive visit connects participants with top universities, global tech companies, AI infrastructure leaders, startup incubators and innovation-driven industries.

Stanford University — lecture by a Stanford professor on AI innovation and entrepreneurship
University of California, Berkeley — campus tour and insights into Berkeley's industry-university-research mechanisms
Google — Silicon Valley HQ tour and seminar with Google industry solutions experts
Apple — Apple Park headquarters visit and innovation experience
NVIDIA — official visit: AI computing power, GPU hardware evolution and infrastructure for large AI models
OpenAI or Tesla — frontier AI innovation, autonomous systems and real-world AI commercialization
Plug and Play — global HQ tour, agritech and AI startup connections, incubation and venture financing models
Napa Valley Winery — private tasting, estate tour and conversation on technology and wine

Destinations: Stanford · Berkeley · Mountain View · San Francisco · Napa Valley

View the trip page ->info@agri-ai.nl+31 611286292

China Innovation Tour · 9–15 November 2025

Exploring AI innovations in agri-food — China

Past

Shanghai, Hangzhou and Shenzhen. CEOs, board members and senior managers from leading Dutch agri-food organizations gained first-hand insights into China's rapidly evolving AI landscape for agri-food. Organised by Cynthia Zhu and Aalt Dijkhuizen.

Alibaba: AI-powered value creation in agri-food and supply chains
BGI Genomics Lab: world's largest agri-genomics centre
XAG: 60% market share in agricultural drones — global leader
Frost & Sullivan China: Global & China Agricultural Trends Seminar
MOSPACE (Shanghai's largest AI Hub), MYBank and 1.8M Technologies

Join the Business Club

Interested in joining the Agri-AI Business Club? Reach out via the email address below and we will explore together whether and how membership fits.

info@agri-ai.nl